What is Content Marketing?
Content marketing is the art of reaching out to customers without directly selling to them. Instead of the traditional product or service pitch, you deliver information that makes buyers more intelligent. The technique of Content marketing delivers high quality relevant and valuable information to prospects and customer with the goal of driving profitable customer action.
Content marketing- optimization
- Review data to better match the right communication to the right customers.
- Review and produce content based on keyword phrases that are driving your organic search traffic and conversions.
- Continually review lead scoring and criteria to provide the most accurate score possible.
- Re-imagine content in different forms (blog posts and videos as an example)
Marketing is impossible without great content
Types of content that can be marketed
Branded Content Tools/Games