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What is Content Marketing?

Content marketing is the art of reaching out to customers without directly selling to them. Instead of the traditional product or service pitch, you deliver information that makes buyers more intelligent. The technique of Content marketing delivers high quality relevant and valuable information to prospects and customer with the goal of driving profitable customer action.

Content marketing- optimization

  • Review data to better match the right communication to the right customers.
  • Review and produce content based on keyword phrases that are driving your organic search traffic and conversions.
  • Continually review lead scoring and criteria to provide the most accurate score possible.
  • Re-imagine content in different forms (blog posts and videos as an example)

 

Marketing is impossible without great content

Social Media

Your content marketing strategy needs to come before your social media strategy

SEO

Search engines reward businesses that publish quality consistent content

PR

Successful PR strategies address issues readers care about, not their business.

PPC

For Pay Per Click to work, you need great content behind it.

Inbound Marketing

Content marketing is key to driving inbound traffic and leads.

Types of content that can be marketed

Virtual Conferences

Print Magazines

Traditional Media

Research Reports

Branded Content Tools/Games

Print Newsletters

E-Books

Podcasts

Mobile Content

Articles

Social media

Blog posts

E-Newsletters

Case Studies

Videos

White Papers

Webinars

Micro-sites