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Why Digital Marketing

Digital Marketing is one of the most common ways of reaching millions of internet users through different channels.

Digital marketing enables you to target online users who are interested in your products/ services. Most E-commerce websites rely completely on online traffic and it’s proven that 81% of shoppers conduct online research before making big purchases and a third of these are mobile users. Currently smartphone users have the highest number among the people on the internet looking for relevant information online.

Digital Marketing Types

Search Engine Optimization (SEO)

A good website with a better SEO stands a better advantage to target online readers or customers. With more than 100 billion searches, Google is the biggest and most popular search engines. Any digital marketer would agree that having a better SEO for your website is their top inbound marketing priority and this would grow your traffic from organic search results. Most Companies / brands have invested in having a good SEO strategy for their online presence since it has a higher chance of bringing in relevant traffic and it is not so costly.

Social Media Marketing

Social Media is an important aspect for any business or brand because it gives you exposure and there are a lot of lead generation benefits. With nearly a third of the world’s population using Facebook, an Ad campaign is a great chance to market your business / brand / organization. New social apps are developed everyday while others become more popular. Most average internet users are on more than one social media platform. This means if you are planning to target these customers, you will have to market on at least two or three commonly used platforms.

Content Marketing

With content marketing, this is the king of digital marketing. Why, because without content, there will no marketing at all. It all starts with sharing great content i.e. videos, blogs and social media posts. Companies that published over 15 blog posts per month on their websites got almost 3.5 times more traffic than companies that published 0 to 4 monthly posts.  Digital Marketing is impossible without great content and it should be part of the whole process not separate.

Email Marketing

Another powerful way to reach out to millions of internet users is through Email Marketing since it offers good ROI. Statistics show that 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. However staying consistent is Key when it comes to Emails.

Video Marketing

Video marketing accounts for 12% of digital advertising across mobile and desktop & one in four consumers lose interest in a company if it doesn’t have videos. This has been the latest trend in digital marketing and more users are getting used to it. With Facebook, you will have more engagement on your Video Ad as compared to a simple Post. Also You-tube has enabled short simple Video ads that play before watching.