Search Engine Optimization
Search Engine Optimization (SEO) is the practice of optimizing a Web site so as to achieve preferred ranking on the search engine results pages (SERPs)
Did you know Search engine traffic is huge for online shopping sites?
While traffic can come from a wide range of sources, search drives 10x more traffic to shopping sites than social media. S.E.O is both a science and an art but focusing on writing quality content while sticking to a few guidelines. Google also dominates the mobile search market share with 53%, while others like yahoo at 07% and Bing 01%. 66% of marketers say that growing their organic presence by improving their search engine optimization is their top online marketing priority.
The Golden rule for SEO is to when the seo expert is building or modifying your website, his first priority is improving the user’s experience.
We all know about search, but many ignore the email part of this fact. Email is by far the most effective channel to reach out to your audience. Social media, PPC, and any other kind of outreach doesn’t even come close in terms of effectiveness when compared to email. That is why we always recommend implementing a bulletproof email marketing strategy. Also a bigger percentage of internet users ignore the paid ads on search engines, focusing on the organic results. While that sounds like a lot, it’s actually not that much.
Think about it – a few will still will look at the paid ads which is not that little when you think about the billions of searches that are performed every month.
Keyword research is challenging because of the amount of competition. There’s just a lot of people and they are all looking for profitable keywords to put in their content. So, nowadays, it’s not that easy to find some of those golden nuggets.