With great content on your web pages, you will need good Search Engine Optimization tactics to easily be discovered by your target audience. To be able to improve your website traffic and ranking in search engines, you will need tools that will help you monitor content, indexing, and much more. Below, is a number of tools that can help improve your site’s SEO.


Google Analytics

With the Google analytics tool, you will be able to track important metrics on your website i.e. user data, location, keywords, demographics and much more. Google Analytics is a web analytics service from Google that helps track and monitor website traffic. With the analytics tool on your website, you will be able to easily improve and optimize content on your website according to your user’s expectations. To get started using this analytics tool, one requires to have a Google account, then signup on the analytics platform. After that you will be required to add the analytics tracking code to your website(s) to be able to collect data in your Google Analytics property.

Google Search Console

Another free tool offered by Google is the ‘Search Console’ which helps you monitor and track your site’s presence in the Google search results. This free tool also helps you check your site’s indexing status and optimize visibility in search results. For one to get started, all they need is a Google account and a website URL. For digital marketers that want to improve their site’s SEO, they will use Search Console, to easily monitor their website traffic, optimize their ranking and make informed decisions. Search Console also lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. The tool also works in conjunction with other apps like Google Analytics, Google Ads & google trends.

Yoast SEO Plugin

Yoast SEO is a popular WordPress plugin that helps you improve your site’s SEO making it search engine friendly. The plugin can be installed to any self-hosted website using WordPress CMS. Yoast SEO helps you check all the content on your site, making sure you’re using the right keywords, correct titles, meta descriptions and manage sitemaps. Apart from that, the plugin helps site builders with site indexing, duplicate content check, content insights, internal linking structure and much more. The tool can be accessed free from the WordPress plugin directory, however their premium version requires a subscription.

Keyword Tool

The keyword tool helps you discover thousands of new keyword ideas related to any topic from Google search suggestions. For one to be able to improve their website’s SEO performance, they have to optimize their website using the right keywords. Creating content around trending keywords that your audience is already using will in return increase your website traffic and rankings.

Bing Webmaster Tools

Bing Webmaster Tools is a free service as part of Microsoft’s Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site’s performance in Bing. The tool will allow all submitted URLs get their content indexed as soon as it’s published or updated online.


Google Page Speed Insights

Google PageSpeed Insights is a free tool from Google that will help you test your website’s speed for both mobile and desktop versions. The PageSpeed Insights tool analyzes the content of a web page, then generates suggestions to make that page faster

google page speed insights

These tools above will help you with your site’s SEO strategy, however for a detailed SEO audit on your website, please click here